Competitive Analysis & Benchmarking
Measure your performance against sector leaders and transform your challenges into competitive advantages.
Description
In a perpetually shifting market, ignorance is the most costly risk. Competitive analysis and benchmarking are not simply about observing your rivals, but about decoding their strategies to better sharpen your own.
This service goes far beyond basic monitoring: we dive into the financial structures, operational choices, and growth trajectories of your competitors. Drawing on world-class resources (accessible via the emlyon business school ecosystem), we transform raw data into a strategic compass. The objective? To identify your comparative advantages, anticipate threats, and above all, detect opportunities your competitors have not yet seized.
Our approach
We transform information into strategic advantage through a rigorous process:
- Framing and targeting: We define together the key performance indicators (KPIs) and evaluation criteria that matter to your business. We then select a panel of competitors (direct, indirect, or aspirational) for a relevant study.
- Data intelligence: We mobilise high-value information sources. Beyond public reports, we exploit leading professional databases (such as Orbis) to obtain a precise picture of the financial health and structure of market players.
- Comparative analysis: We cross-reference this data to assess your relative positioning. This benchmarking step allows us to objectively measure your strengths and weaknesses against market standards.
- Strategic synthesis: We do not stop at observations. We interpret the results to translate each data point into a growth lever or an area for improvement.
What you get
At the end of our intervention, you leave with concrete tools to steer your business:
- A complete competitive map: A detailed panorama of your ecosystem, including the performance and strategies of your main rivals.
- An in-depth benchmark report: A documented comparative analysis highlighting performance gaps and sector best practices.
- An operational action plan: A series of concrete recommendations for exploiting your competitors' weaknesses and strengthening your own value proposition.
- A forward-looking perspective: Identification of emerging trends and upcoming challenges to help you stay one step ahead.
Interested in this service?
Contact us to discuss your project and get a personalized quote.
Request a quoteContact information
Our teams will be happy to answer your questions as soon as possible.
144 Avenue Jean Jaurès, 69007, Lyon
Monday to Friday, 8:30 AM to 6:30 PM