Qualitative & Quantitative Field Studies
Leverage our network of 7,000 students to obtain exclusive insights and robust statistical data.
Description
Mixed field research (qualitative and quantitative) is the central pillar of a strategy built on real data rather than intuition. This hybrid approach addresses two fundamental questions: 'How much?' (statistical measurement) and 'Why?' (a deep understanding of behaviours).
By combining the rigour of numbers with the richness of direct testimonials, we explore your market from every angle. Whether it's validating a concept, measuring satisfaction, or understanding the psychological barriers of your target audiences, this service provides you with a panoramic and objective view of your environment to minimise your decision-making risks.
Our approach
We deploy a rigorous methodology structured around three complementary pillars to guarantee the reliability of your results:
- Framing and design: Everything begins with clarifying your research objectives. We custom-design your data collection tools: precise quantitative questionnaires, semi-structured interview guides for qualitative research, and facilitation guides for focus groups.
- Multi-channel data collection: We operate directly in the field.
- Quantitative component: Determination of representative samples and large-scale distribution (online surveys, telephone, face-to-face).
- Qualitative component: In-depth individual interviews and focus group facilitation by experienced moderators to stimulate interaction and surface key ideas.
- Analysis and interpretation: Our experts process the raw data. We use advanced statistical methods to test your hypotheses and conduct detailed thematic analysis (transcription and coding) to identify emerging patterns and consensus.
What you get
Upon completion of this study, you will have a concrete strategic asset comprising:
- A reliable database: Quantitative results that are generalisable to your target population, precisely measuring your variables of interest.
- An insights map: An in-depth analysis of the themes, motivations, and divergences identified during interviews and focus groups.
- A decision-support report: An interpretive synthesis that transforms data into actionable conclusions to guide your next strategic, product, or marketing decisions.
- Concrete recommendations: Optimisation leads based on direct market reactions to your concepts or services.
Interested in this service?
Contact us to discuss your project and get a personalized quote.
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144 Avenue Jean Jaurès, 69007, Lyon
Monday to Friday, 8:30 AM to 6:30 PM