Store Check
Audit the reality of your own points of sale and those of your competitors to optimise your strategy.
Description
The point of sale is the ultimate judge of any commercial strategy. Our Store Checks service goes far beyond a simple shelf inspection: it constitutes a genuine 360° audit of your category's in-store ecosystem.
We analyse not only your own performance, but also that of your competitors. By mapping brand presence, product characteristics, and differentiating elements (packaging, pricing, innovations), we allow you to understand precisely who is occupying the field and why certain brands outsell others. It is an indispensable tool for decoding market dynamics in situ and identifying growth levers for your own products.
Our approach
We transform each visit into an in-depth investigation of market reality:
- Framing and competitive targeting: We define the key performance indicators (KPIs) and the list of competitor brands or products to be audited as a priority.
- Field audit and data collection: Our consultants visit retail outlets to record product presence, the shelf space allocated to each player, the prices applied, and promotional features (promotions, end-of-aisle displays).
- Assortment and characteristics analysis: We examine in detail the attributes of the products on display (sales arguments, design, formats) to isolate the differentiating elements that capture consumer attention.
- Performance benchmarking: We cross-reference our observations with field feedback to identify the leading brands, current best-sellers, and the reasons for their success (better visibility, more attractive pricing, disruptive innovation).
What you get
This service delivers a strategic vision for refining your commercial positioning:
- A shelf offering map: A precise overview of the brands present, their visual weight, and their geographical placement within the store.
- A comparative product analysis: A detailed table comparing the characteristics of your products against those of the competition (USP, price, format, packaging).
- A decoding of competitor successes: A clear understanding of what drives the strength of leading brands in your segment.
- A tactical recommendations plan: Actionable advice for reinforcing your differentiating elements, improving your visibility, and winning back market share against your direct competitors.
Interested in this service?
Contact us to discuss your project and get a personalized quote.
Request a quoteContact information
Our teams will be happy to answer your questions as soon as possible.
144 Avenue Jean Jaurès, 69007, Lyon
Monday to Friday, 8:30 AM to 6:30 PM