Employer Branding Study
Showcase your company culture and strengthen your attractiveness to draw in and retain the best talent on the market.
Description
In the war for talent, the barrier between companies and future graduates is often built on formalism and misunderstanding. The employer brand study we offer is designed to break through this glass ceiling.
Our strength lies in our unique positioning: as Grande École students, we are at the heart of the talent pool you are targeting. Where human resources departments sometimes struggle to obtain candid responses, we benefit from a natural proximity and a peer-to-peer relationship of trust. We transform this proximity into a strategic advantage for you, decoding the real expectations of your future recruits — from their attractiveness criteria to their perception of your company culture.
Our approach
We mobilise exclusive access levers for an analysis of unmatched precision:
- Peer-to-peer immersion: We activate our networks within the Grandes Écoles to collect raw, authentic data. As students, we easily reach this complex target audience — often saturated by institutional communication — to gather their unfiltered view of your brand.
- Alumni network leverage: Our access does not stop at the school gates. Through our alumni network, we interview more experienced profiles. This allows us to cross-reference the aspirations of young talent with the real-world feedback of professionals already in post, for a complete view of the employee lifecycle.
- Attractiveness criteria audit: We assess the alignment between your offering (values, missions, working environment) and current market requirements. We identify the elements of your identity that resonate and those that act as barriers to engagement.
- Benchmarking and differentiation: We analyse the strategies of your direct competitors in the employment market to help you assert a singular and memorable employer value proposition (EVP).
What you get
This service gives you the keys to becoming a destination of choice for high-potential candidates:
- A real attractiveness diagnostic: A transparent analysis of your company's image among high-level students and recent graduates.
- A target expectations map: Precise identification of the motivation levers (purpose, compensation, flexibility, career progression) specific to the profiles you wish to recruit.
- A refined HR communication strategy: Concrete recommendations on the messages and channels to prioritise in order to effectively reach Grande École talent.
- A retention action plan: A roadmap for transforming the experience of your current employees into a powerful recruitment argument, based on feedback from our alumni network.
Interested in this service?
Contact us to discuss your project and get a personalized quote.
Request a quoteContact information
Our teams will be happy to answer your questions as soon as possible.
144 Avenue Jean Jaurès, 69007, Lyon
Monday to Friday, 8:30 AM to 6:30 PM