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Our Services
For the past 52 years, emlyon junior conseil has carried out over 200 studies a year, using a variety of methodologies to best meet the needs of its clients.
These studies are part of larger projects: market research, satisfaction surveys, potential studies, market intelligence, brand image surveys, fund-raising and business start-ups.
Below you’ll find details of the services we offer.
Our Services
CSR
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-1-150x150.png)
Assessment of the company’s current impact on the environment, society and the economy
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Data collection: internal policies, manager interviews, employee surveys, etc.
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Formulation of CSR objectives aligned with the company’s mission and vision
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Establishment of specific programs to achieve CSR objectives, such as sustainability, social justice or business ethics projects
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Definition of detailed action plan
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Setting indicators and standards for assessing CSR practices
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Selection of leading CSR companies or organizations to be included in the benchmark
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-bookmark-1-1-150x150.png)
Gathering information on the CSR practices of selected companies
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Comparison of the company’s performance with that of references according to defined criteria
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Drafting of a report detailing the benchmark results and recommendations for improving CSR practices
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Identification of legal aspects relevant to CSR, such as environmental, social and governance regulations
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Selection of reliable and relevant sources, including legislative databases, official bulletins and specialized publications
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-1-150x150.png)
Assessment of the impact of new regulations and/or legislative changes on current company practices
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Presentation of a final report including relevant legislative updates and recommendations on measures to be taken to comply with CSR regulations
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-1-150x150.png)
Assessment of the company’s current impact on the environment, society and the economy
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Data collection: internal policies, manager interviews, employee surveys, etc.
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Formulation of CSR objectives aligned with the company’s mission and vision
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Establishment of specific programs to achieve CSR objectives, such as sustainability, social justice or business ethics projects
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Definition of detailed action plan
Marketing
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
In-depth examination of competition, market trends and consumer behavior
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Identify specific marketing objectives in line with the company’s overall goals
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-1-150x150.png)
Divide the market into specific segments and select priority target audiences
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Selection of the most appropriate communication and distribution channels, development of specific marketing tactics
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Definition of a detailed action plan and allocation of the necessary budget for implementation
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Clear identification of study goals to understand external expectations and perceptions
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Design a targeted questionnaire to measure satisfaction levels on specific aspects of the service or product
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-users-1-150x150.png)
Representative selection of participants to ensure that results are meaningful and relevant
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-1-150x150.png)
Implementation of efficient distribution methods, data collection and statistical processing to extract trends, satisfaction levels, and identify areas for improvement
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Drafting of a detailed report on results and development of an action plan to address dissatisfactions and reinforce strengths
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Specification of study objectives to measure brand or company recognition among the target audience
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Development of a questionnaire to assess spontaneous and assisted awareness and the quality of perceived image
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-users-1-150x150.png)
Determination of selection criteria for the sample to ensure representativeness adapted to the target market, and implementation of the survey via appropriate channels
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-1-150x150.png)
Analysis of data collected to determine brand awareness and perceptions
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Compilation of results and recommendations based on awareness levels and identified opportunities for improvement in a final report
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Evaluate competitors’ market positions to identify differentiation opportunities
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Definition of the Unique Selling Proposition that differentiates the customer
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Identify and analyze different market segments to effectively target customers
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-1-150x150.png)
Measure of the market’s current perception of the product or service
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Formulation of a clear strategy for positioning the product or service to maximize its impact and visibility on the market
Entrepreneurship / Intrapreneurship
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Understanding the customer’s objectives and identifying the target audience
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Development of a pitch deck structure in line with objectives and target audience
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-brush-1-150x150.png)
Graphic design of slides in line with the customer’s visual identity
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-switch-1-150x150.png)
Presentation of a first version to the customer, fine-tuning of content and presentation
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Delivery of final version and presentation coaching session
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-1-150x150.png)
Study of trends, competition and demand in the relevant market
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Definition of objectives, targets and sales strategies
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-1-150x150.png)
Creation of financial forecasts and budget scenarios
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Document assembly, clear, structured writing
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Critical review and finalization of the plan
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Clarification of the customer’s objectives, needs and expectations
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Assessment of technical solutions, technical feasibility and resources required
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-1-150x150.png)
Analysis of economic viability, costs involved and profitability forecasts
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Identification and analysis of potential risks, mitigation proposals
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Drafting of the final report concluding on the feasibility of the project and recommending future actions
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Review of project objectives and customer’s desired implementation criteria
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Identification and evaluation of potential sites according to defined criteria
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-1-150x150.png)
In-depth analysis of selected sites, including legal, economic and accessibility aspects
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-switch-1-150x150.png)
Presentation of the most viable options, with pros and cons for each site
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Drafting of a detailed report offering a clear recommendation based on the complete analysis
Finance
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-150x150.png)
Definition of audit scope, objectives and timetable
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-150x150.png)
Analysis of financial statements and accounting records
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-150x150.png)
Tests to validate the accuracy of financial information
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-150x150.png)
Identify anomalies or non-compliance with accounting standards
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-150x150.png)
Presentation of results to the customer and discussion of corrective measures
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-150x150.png)
Gathering of financial statements, annual reports and other relevant financial documents
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-150x150.png)
Assessment of the company’s ability to generate profits from its operations, using indicators such as profit margins and net income
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-150x150.png)
A measure of the company’s ability to cover its short-term obligations, through ratios such as the current ratio and the quick ratio
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-150x150.png)
Examination of the company’s long-term capacity to support its debts and finance its expansion, analyzed via solvency and leverage ratios
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-150x150.png)
Assessment of how effectively the company uses its resources to generate revenues and control costs, using key indicators
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-150x150.png)
Definition of due diligence objectives and preparation of checklist
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-150x150.png)
In-depth review of the target’s financial statements and budget forecasts
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-150x150.png)
Verification of legal matters, including contracts, pending litigation and compliance issues
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-150x150.png)
Operational and strategic analysis and alignment with the buyer’s objectives
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-150x150.png)
Drafting of a detailed due diligence report with recommendations for the transaction or adjustment of the purchase price
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Determination of the funds required to start up or expand the business, including initial investments and operating costs
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Identification and analysis of the various sources of financing available (bank loans, investors, subsidies, etc.)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-calendar-1-150x150.png)
Programming of capital contributions according to identified needs and expenditure schedule
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Definition of repayment terms for borrowed financing, taking into account the company’s repayment capacity
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Draw up a clear financing plan, specifying how the funds will be acquired and used over the period in question
Digital services
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-messages-150x150.png)
Understanding the customer’s vision and needs
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-150x150.png)
Creation of a wireframe to validate features and design with the customer
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-brush-150x150.png)
Website development by the developers selected for the assignment
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-150x150.png)
Testing to meet customer expectations and resolve potential bugs
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-150x150.png)
Presentation of the website to the customer for feedback and any necessary modifications
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-messages-150x150.png)
Gathering customer requirements and objectives for the website
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-150x150.png)
Analysis of current trends, competitors and best practices in the relevant field
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-brush-150x150.png)
Creation of wireframes to define the basic structure and layout of elements on the pages
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-150x150.png)
Development of visual design, including selection of colors, typography and images
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-150x150.png)
Presentation of the design to the customer for feedback and any necessary modifications
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-messages-150x150.png)
Understanding of the company’s mission, values and current market position
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-brush-150x150.png)
Creating a distinctive brand personality that reflects the company’s values and essence
![arrow](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-150x150.png)
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-brush-150x150.png)
Logo development, choice of name and key visual elements to be associated with the brand
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Drafting of a brand manual detailing the use of visual elements, colors and fonts
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Application of the new identity to the brand’s various media
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-150x150.png)
Complete review of current website to identify technical problems, content gaps and optimization opportunities
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![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-150x150.png)
Identify the key terms and phrases your target audience uses to search for similar products or services
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![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-brush-150x150.png)
Improvement of internal website elements, such as titles, metadata, and URL structure, as well as content quality assurance to match SEO best practices
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![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-150x150.png)
Drafting of a report on the strategy put in place and the tools needed to ensure its sustainability
![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-messages-150x150.png)
Define the application’s objectives, identify the target audience, and analyze the functional and technical requirements
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![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-brush-150x150.png)
Create wireframes and prototypes to visualize the application’s user path and interface
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Application programming using appropriate languages and platforms (iOS, Android), development of backend and frontend functionalities
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![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-150x150.png)
Carry out usability, functional and performance tests to identify and correct bugs, and ensure a smooth user experience
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![icon](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-waves-150x150.png)
Deploy the application on distribution platforms (App Store, Google Play)
Field
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Clarification of research questions and study objectives to guide all phases of the project
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![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Creation of a questionnaire or other data collection tool that allows precise measurement of the variables of interest
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-users-1-150x150.png)
Determining a representative sample of the target population to generalize study results
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-waves-1-150x150.png)
Carry out large-scale data collection by appropriate means (online, telephone, face-to-face surveys, etc.).
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
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Use of statistical methods to analyze collected data, interpret results and test research hypotheses
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Setting research objectives to guide data collection and analysis
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Creation of semi-structured interview guides to provide a framework for discussions, while allowing in-depth exploration of participants’ responses
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-users-1-150x150.png)
Choice of participants who bring a variety of perspectives relevant to the issues under study
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![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-waves-1-150x150.png)
Conduct interviews, generally face-to-face or via remote communication, following the guide while allowing digressions to enrich the data
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Transcription of interviews, followed by detailed analysis to identify themes, motives and draw conclusions
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Establishment of the specific objectives that the focus group seeks to achieve, often centered on reactions to a product, service or concept
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Preparation of a discussion guide that guides the debate while encouraging interaction between participants
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![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-users-1-150x150.png)
Formation of homogeneous groups in terms of characteristics relevant to the subject under study
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-waves-1-150x150.png)
Sessions led by an experienced moderator who facilitates discussion and ensures that all aspects of the guide are explored
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![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-1-150x150.png)
Transcription and analysis of discussions to identify consensus, divergence and key emerging ideas
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Identify the characteristics of ideal prospects to establish a precise profile
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Selection of databases, professional social networks and other relevant platforms for prospect research
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![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-users-1-150x150.png)
Extraction of contact information and relevant data from prospects matching the target profile
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-waves-1-150x150.png)
Set up an initial contact strategy, often by email or phone call, to establish communication and start the sales process
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Definition of specific visit objectives, selection of stores to visit
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Visit selected companies and evaluate them according to the objectives of the visit
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![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-users-1-150x150.png)
Drafting of a detailed report on observations, including photos and recommendations for improving product visibility and sales.
Strategy
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Specification of study objectives, such as understanding market trends, consumer needs and market size
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Documentary research using the many databases available at emlyon (Xerfi, Bloomberg, etc.)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-1-150x150.png)
Optional field phase for more specific information
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![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-1-150x150.png)
Processing and analysis of the data collected to identify trends and patterns and to answer the initial research questions
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![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Drafting of a detailed report presenting the findings, accompanied by data visualizations and strategic recommendations
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Clarification of benchmark objectives and definition of specific evaluation criteria
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Identification of the main competitors to be included in the study, based on predefined criteria
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Gather information on competitors from various sources, such as company reports, and databases available at emlyon (Orbis, etc.)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-1-150x150.png)
Examination and comparison of data collected to assess company positioning
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Drafting of a detailed report presenting the results of the benchmark and proposal of an action plan based on the analyses to exploit the opportunities identified and respond to the challenges
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Identification of specific monitoring objectives
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Configuration of automated tools and information sources
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Recurring collection of targeted data
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-1-150x150.png)
Regular review of collected information to detect trends, opportunities and threats
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Drafting of regular reports including summaries of competitors’ activities and recommendations for strategic or tactical action in response to market movements
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Detailed examination of the company’s external and internal context, including the economic, social, technological, ecological and political factors that may influence its operations
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Definition, in co-construction with the customer, of its vision and SMART* strategic objectives
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-1-150x150.png)
Generation and evaluation of different potential strategies based on available resources and defined objectives
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-graph-arrow-1-150x150.png)
Selection of the most appropriate strategy, based on an analysis of its feasibility, risks and expected benefits
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Development of a detailed action plan to implement the chosen strategy
*specific, measurable, achievable, realistic and time-defined
Human resources
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Clarification of what the company wants to understand or improve through the employee satisfaction survey
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Design of a questionnaire that covers all targeted aspects
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Distribution of the questionnaire to employees anonymously to encourage honest and accurate responses
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-fromage-1-150x150.png)
Evaluation of responses to identify trends, strengths and areas for improvement within the organization
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Drafting of a detailed report on the results and discussion of actions to be taken with management to improve employee satisfaction
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Assessment of the company’s current and future staffing needs in relation to strategic objectives and growth plans. Determining the skills, experience and qualities required for the positions to be filled.
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Design of rigorous selection processes tailored to each position to ensure quality recruitment.
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-chart-1-150x150.png)
Implement mechanisms to measure the effectiveness of the recruitment strategy
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Preparation of a final report that summarizes all activities carried out, presents the complete architecture of the proposed recruitment strategy, and includes recommendations for its implementation.
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-target-1-150x150.png)
Determining customer selection criteria.
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Implement a strategy for finding qualified profiles.
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-find-1-150x150.png)
Analysis of CVs and setting up interviews with potential candidates.
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-settings-1-150x150.png)
Drafting of a recruitment report that reviews the recruitment strategy employed and the most promising profiles.
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/arrow-long-1-150x150.png)
![](https://emlyonjuniorconseil.com/wp-content/uploads/2024/05/icon-check-1-150x150.png)
Report to customer, and contact with preferred candidates.
Contact information
Our team will be delighted to answer your questions as quickly as possible.
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Monday to Friday, 8:30 a.m. to 6:30 p.m.
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